Webflow Pricing Explained: Everything You Need To Know

POV: You came to our doorstep to get your brand website designed. 

Great! Most welcome.
BUT, we work only with Webflow. So, we urge you to go through its website, understand the product, plans and pricing, and we’d be happy to answer any questions you may have.

Just like many of our clients out there, you ask us for more clarification on the Webflow pricing plans. The packages have left you overwhelmed, and no amount of Googling is working.

And then, you reach this blog - solely dedicated to explain to you how Webflow pricing works, and which one of its packages is the best for you. 

Granted, Webflow has rapidly gained popularity as a website builder that offers unparalleled flexibility, especially for designers and developers who want to create visually stunning websites without diving deep into code. 

For those new to this, this guide aims to demystify Webflow pricing, helping you choose the best plan based on your needs and budget.

Why Use Webflow Website Builder?

Before diving into pricing, it’s essential to understand why Webflow website builder stands out in the crowded website builder market.

1. User-Friendly Design

Webflow offers a highly intuitive interface that allows users to design responsive websites visually. Unlike traditional builders that rely heavily on templates, Webflow gives you the creative freedom to build custom layouts from scratch. 

This design flexibility makes it a favorite among designers who want to push the boundaries of web design. 

Must Read: How To Improve Website User Experience?

2. No-Code Development

One of Webflow’s key selling points is its no-code website development environment. While it provides extensive design control, it also automatically generates clean, production-ready HTML, CSS, and JavaScript. 

This means you can focus on design and functionality without worrying about the underlying code. 

In addition, a Webflow development agency ensures you can make quick and effortless updates to your website without having to worry about its impact on the design.

3. Built-In CMS

Webflow includes a robust Content Management System (CMS) that allows for easy content management. This feature is particularly beneficial for content-heavy websites such as blogs, news portals, or business sites that require frequent updates. 

The CMS is user-friendly and can be managed directly from the Webflow interface, streamlining the process for non-technical users. 

4. SEO and Hosting Integration

Webflow’s SEO tools are built directly into the platform, allowing you to optimize your website’s search engine performance without needing third-party plugins. 

Additionally, Webflow’s hosting is powered by Amazon Web Services (AWS), ensuring fast load times and reliable uptime, which are crucial for user experience and SEO rankings. 

Given that 53% of visits are abandoned if a mobile site takes more than 3 seconds to load (Think with Google), Webflow’s hosting solutions can significantly improve user retention.

Must Read: Webflow SEO Tips

Overview of Webflow Pricing Structure

Webflow’s pricing can be categorized into two main types: Site Plans and Workspace Plans. Each serves different purposes depending on your project’s needs.

Site Plans

Site Plans are tied to individual websites and are ideal if you need a dedicated website with its own domain name. 

These plans are best for businesses, personal websites, or e-commerce stores.

• Basic Plan: Suitable for simple sites without a CMS.
• CMS Plan: Ideal for content-driven sites like blogs or news websites.
• Business Plan: Designed for high-traffic sites requiring advanced features.
• Enterprise Plan: Offers custom solutions and pricing for large-scale projects.

Workspace Plans

Workspace Plans, on the other hand, are more suited for teams working on multiple projects. 

These plans are priced per workspace, not per site, making them ideal for agencies or large teams.

• Starter Plan: Free plan for individuals or small teams just starting out.
• Core Plan: Adds more functionality and collaboration tools.
• Growth Plan: Advanced tools for larger teams with multiple projects.
• Enterprise Plan: Custom pricing for large organizations with extensive needs.

Detailed Breakdown of Site Plans

Let’s take a closer look at the different Site Plans Webflow offers:

(A) Basic Plan

• Features: The Basic Plan is designed for simple websites that don’t require a CMS or complex features. It includes 50 GB of bandwidth, a custom domain, and up to 25,000 monthly visitors.
• Cost: This plan costs $15 per month if billed annually or $18 if billed monthly.
• Ideal Users: This plan is perfect for small businesses, personal websites, or portfolios that don’t need frequent updates.

(B) CMS Plan

• Features: The CMS Plan is aimed at content-rich sites. It includes all features from the Basic Plan, plus a CMS for managing content, up to 100,000 monthly visits, and 2,000 CMS items (posts, projects, etc.).
• Cost: The CMS Plan is priced at $20 per month paid annually or $23 if paid monthly.
• Use Cases: This plan is ideal for blogs, news sites, or any website where content needs to be updated regularly. 

Considering that 77% of internet users read blogs, having a CMS is crucial for engaging and retaining your audience.

(C) Business Plan

• Features: The Business Plan is geared towards larger sites with higher traffic. It includes 400 GB of bandwidth, 200,000 monthly visits, and up to 10,000 CMS items.
• Cost: This plan costs $45 per month when billed annually or $49 monthly.
• Suitable Businesses: Best for established businesses, online stores, or high-traffic sites that require advanced functionality and robust performance. 

With e-commerce sales projected to reach $5.4 trillion by 2022, businesses need a plan that can support high traffic and complex functionalities.

(D) Enterprise Plan

• Features: The Enterprise Plan offers custom features tailored to specific business needs, such as higher traffic limits, advanced security, and priority support.
• Cost: Pricing is custom and depends on the features and scale required.
• Ideal Organizations: Large corporations or organizations with complex needs and high security or compliance requirements.

Detailed Breakdown of Workspace Plans

Workspace Plans cater to teams and agencies managing multiple websites, with each plan offering different levels of collaboration and project management features.

(A) Starter Plan

• Features: The free Starter Plan allows up to 2 unhosted sites and limited access to project settings.
• Limitations: This plan doesn’t allow for custom domain hosting or team collaboration features.
• Target Audience: Ideal for individuals or small teams experimenting with Webflow before committing to a paid plan. 

Considering that 82% of small businesses fail due to cash flow problems (Cocountant), starting with a free plan can help mitigate financial risk.

(B) Core Plan

• Features: The Core Plan includes more projects, team collaboration features, and access to client billing.
• Cost: Priced at $19 per seat per month when billed annually, or $28 monthly.
• Who It’s Best For: Suitable for freelancers or small teams working on multiple projects simultaneously.

(C) Growth Plan

• Features: The Growth Plan offers advanced tools for larger teams, including enhanced collaboration features, additional non-hosted sites, and more permissions control.
• Cost: $49 per seat per month annually, or $60 monthly.
• Ideal Scenarios: Best for growing agencies or teams managing several large-scale projects.

(D) Enterprise Plan

• Features: Tailored solutions with custom pricing, including enterprise-level security, compliance, and support.
• Cost: Custom pricing based on specific needs.
• Benefits: Ideal for large organizations requiring extensive collaboration tools and high-level security features. 

With 68% of businesses reporting an increase in cybersecurity threats, having advanced security features is essential.

What are the Factors that Affect Webflow Pricing? 

Several factors can influence the cost of using Webflow, depending on the complexity and scope of your project.

1. Site Complexity and Number of Pages

The more complex your site, the higher the pricing might be. A simple one-page portfolio will cost less as compared to a multi-page, feature-rich website. 

Since Webflow’s plans are designed to accommodate different levels of site complexity, consider the number of pages and the type of content you’ll be hosting. 

According to a survey, 38% of people will stop engaging with a website if the layout is unattractive (Forbes), making it crucial to choose a plan that allows for a visually appealing and functional design.

2. Traffic and Hosting Needs

Higher traffic websites require more bandwidth and naturally, better hosting services. Webflow’s Business and Enterprise Plans are designed to handle high traffic, offering more bandwidth and faster load times. 

So, if your site anticipates heavy traffic, it’s essential to choose a plan that can handle the load without compromising performance. 

Studies show that a 1-second delay in page load time can lead to a 7% reduction in conversions (BigCommerce), underscoring the importance of choosing the right hosting plan.

Must Read: Mastering Webflow Performance Optimization: Boost Your Site Speed Today

3. E-commerce Functionality

If you’re planning to sell products online, you’ll need to factor in the cost of e-commerce functionality. 

Now, Webflow offers separate e-commerce plans, which include features like shopping cart integration, product management, and payment processing. The more products you have, the higher the plan you’ll need. 

With 79% of US consumers shopping online (Pew Research), having robust e-commerce functionality is non-negotiable for businesses.

Must Read: Exploring Webflow for E-Commerce

Understanding Webflow's Additional Costs

In addition to the base plan costs, Webflow may have several additional costs depending on your specific needs.

1. E-commerce Functionality Pricing

Webflow’s eCommerce plans start at $29 per month for the Standard Plan, which is suitable for small online stores. 

Because Webflow is a scalable platform, as your business grows, you get a chance to upgrade to the Plus Plan at $74 per month or the Advanced Plan at $212 per month. These plans offer more product listings, better transaction rates, and advanced features like custom checkout processes. 

In 2023 itself, eCommerce accounted for 19.4% of total retail sales worldwide. This number is forecasted to increase to 22.6% by 2027 (Statista). This proves that investing in a suitable e-commerce plan can significantly impact your business’s success.

2. Custom Domain Costs

You have to know that while Webflow allows you to connect a custom domain, the domain itself isn’t included in the plan’s cost. You’ll need to purchase a domain through Webflow or a third-party registrar, typically costing $10-$50 per year, depending on the domain extension. 

It’s worth noting that a domain name can influence credibility, with 75% of consumers saying they judge a company's credibility based on its website design (LinkedIn).

3. Additional Hosting and Bandwidth Fees

For sites that exceed the bandwidth or visitor limits of their plan, additional fees may apply. It’s crucial to monitor your site’s traffic and upgrade your plan if necessary to avoid unexpected charges. 

If you are going to have a website receiving an average of 400-500 visitors per day, selecting the right plan based on traffic expectations is essential.

Must Read: How to reduce bandwidth consumption of your Webflow site?

4. Third-Party Integrations and Plugins

While Webflow offers extensive built-in features, you may need third-party integrations or Apps for specific functionalities, such as advanced analytics, marketing automation, or additional design tools. 

Some of these integrations may come with their own costs, so it’s important to budget for them if required. 

The global spend on martech (marketing technology) is expected to reach $215 billion annually by 2027 (Forrester), indicating the growing importance of these tools in digital strategy.

How to Choose the Right Webflow Plan: Tips and Tricks

Selecting the right Webflow plan can save you money and ensure your website runs smoothly. Here are some tips to help you make the best choice.

Tip 1: Assess Your Needs Based on Project Type

Start by evaluating your project’s needs. For simple, static sites, the Basic or Starter Plans may be sufficient. 

However, for content-rich websites or online stores, consider the CMS or eCommerce Plans. Match the plan features with your project’s requirements to avoid overpaying for unnecessary features.

Tip 2: Consider Future Growth and Scalability

It’s wise to choose a plan that can grow with your project. 

If you anticipate scaling your website in the future—whether through increased traffic, more content, or additional functionalities—select a plan that offers room for growth without needing a costly upgrade in the near future. 

Tip 3: Compare Webflow with Competitors’ Pricing

Webflow is a powerful tool, but it’s essential to compare its pricing with competitors like WordPress, Wix, or Squarespace. 

Each platform offers different features at varying price points, so consider what’s most important for your website (e.g., design flexibility, ease of use, scalability) and weigh it against the costs.

Must Read: Webflow vs Framer, Webflow vs Squarespace, Webflow vs Wix, Webflow vs WordPress, 

Tips for Cost-Effective Webflow Usage

To maximize your Webflow investment, consider these strategies for cost-effective usage.

How to Optimize Your Plan for Cost-Efficiency

One way to save money is by optimizing your Webflow plan. If you’re on a higher-tier plan but aren’t utilizing all its features, consider downgrading to a lower plan. 

Conversely, if you’re paying for multiple third-party integrations that could be replaced by Webflow’s native tools, consolidating could reduce costs.

Utilizing Free Tools and Resources

Webflow offers a variety of free resources, including tutorials, templates, and community support. 

Before investing in premium tools or services, explore these free resources to see if they meet your needs. 

Planning for Long-Term Usage to Avoid Unexpected Costs

Lastly, plan for long-term usage by regularly reviewing your website’s performance and needs. 

This proactive approach can help you anticipate necessary upgrades or avoid exceeding bandwidth limits, which could lead to unexpected charges.

FAQs

1. What is the difference between Webflow's Site Plans and Workspace Plans?

A: Site Plans are designed for individual websites, focusing on features like custom domains, CMS capabilities, and e-commerce functions. Workspace Plans, on the other hand, cater to teams managing multiple projects, offering collaboration tools and project management features. Site Plans are ideal for standalone websites, while Workspace Plans are better suited for agencies or teams working on several sites.

2. Is Webflow more expensive than other website builders?

A: Webflow's pricing can be higher than some traditional website builders like Wix or Squarespace, particularly due to its advanced design capabilities and no-code development environment. However, the cost is often justified by the platform's flexibility, customization options, and professional-grade features, making it a preferred choice for designers and developers.

3. Can I switch between Webflow plans if my needs change?

A: Yes, Webflow allows you to upgrade or downgrade your plan as your needs evolve. This flexibility ensures that you can start with a plan that fits your current requirements and adjust it as your project grows, without any significant disruptions to your site.

4. Are there any hidden costs in Webflow's pricing?

A: While Webflow's pricing is generally transparent, there can be additional costs depending on your specific needs. These may include purchasing a custom domain, paying for e-commerce functionalities, or integrating third-party tools. It's important to review all potential costs during the planning phase to avoid unexpected expenses.

5. Does Webflow offer discounts for annual billing?

A: Yes, Webflow offers discounts if you choose to pay annually instead of monthly. Typically, this can result in savings of about 15-20% compared to monthly billing. Opting for annual billing is a cost-effective choice if you plan to use Webflow for the long term.

6. How do I know which Webflow plan is right for my project?

A: The right Webflow plan depends on factors like the complexity of your website, expected traffic, and whether you need e-commerce capabilities. Start by assessing your project’s requirements and budget, then compare the features offered in each plan to find the best fit. You can also start with a lower-tier plan and upgrade as your needs grow.

Conclusion

Understanding Webflow pricing is crucial for making informed decisions that align with your budget and project goals. 

By evaluating your needs, considering future growth, and being mindful of additional costs, you can choose the right plan and use Webflow cost-effectively. 

Whether you’re a freelancer, small business owner, or part of a large organization, Webflow offers a range of plans to suit your specific needs, ensuring you get the most out of this powerful website builder.

Looking for a Webflow Agency? Get in touch.